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~subject:"Customer integration"
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Customer integration
Beziehungsmarketing
13
Relationship marketing
12
Strategisches Management
12
Theory
11
Betriebliche Wertschöpfung
10
Marketing
10
Marketing management
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Marketingmanagement
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Strategic management
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Theorie
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Value creation
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Market-shaping
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Business model
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Business network
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Consumer behaviour
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Geschäftsmodell
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Innovation
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Konsumentenverhalten
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Kundenintegration
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Marketing theory
6
Marketingtheorie
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Unternehmensnetzwerk
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B-to-B-Marketing
5
Business-to-business marketing
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Digital platform
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Digitale Plattform
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Lieferantenmanagement
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Market mechanism
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Marktmechanismus
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Service-Dominant Logic
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Service-dominant logic
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Supplier relationship management
5
Abductive reasoning
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Bankwirtschaft
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Bundling strategy
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Nenonen, Suvi
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Storbacka, Kaj
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Brodie, Roderick J.
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Böhmann, Tilo
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Frow, Pennie
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Harald, Bo
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Huang, Lei
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Korkman, Oskar
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Maglio, Paul P.
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Journal of business research : JBR
2
Australasian marketing journal
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British journal of management : BJM
1
International journal of quality and service sciences
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ECONIS (ZBW)
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1
Managing co-creation design : a strategic approach to innovation
Frow, Pennie
;
Nenonen, Suvi
;
Payne, Adrian
;
Storbacka, Kaj
- In:
British journal of management : BJM
26
(
2015
)
3
,
pp. 463-483
Persistent link: https://www.econbiz.de/10011443924
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2
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
3
Role configurations in the service provision process : empirical insights into co-creation of value
Siltaloppi, Jaakko
;
Nenonen, Suvi
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009768460
Saved in:
4
Challenges in co-creating solution value during utilization phase : insights from three failed projects
Huang, Lei
;
Nenonen, Suvi
- In:
Journal of business research : JBR
150
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013365583
Saved in:
5
Practices as markets : value co-creation in e-invoicing
Korkman, Oskar
;
Storbacka, Kaj
;
Harald, Bo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 236-247
Persistent link: https://www.econbiz.de/10008738293
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