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Authenticity in TikTok : how content creator popularity and brand size influence consumer engagement with sponsored user-generated content
Walsh, Darlene
;
Kliamenakis, Argiro
;
Laroche, Michel
; …
- In:
Psychology & marketing
41
(
2024
)
11
,
pp. 2645-2656
Persistent link: https://www.econbiz.de/10015133875
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