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Critical perspectives on consumers' role as "producers" : broadening the debate on value co-creation in marketing processes
Cova, Bernard; Dalli, Daniele; Zwick, Detlev - In: Marketing theory 11 (2011) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10009355199
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Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie; Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
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Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard; Paranque, Bernard - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
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Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard; Pace, Stefano - In: Strategic market creation : a new perspective on …, (pp. 313-336). 2008
Persistent link: https://www.econbiz.de/10003732371
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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard; Cova, Bernard - In: Finance reconsidered : new perspectives for a …, (pp. 245-261). 2016
Persistent link: https://www.econbiz.de/10011543064
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Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
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Firm-brand community value co-creation as alignment of practices
Skålén, Per; Pace, Stefano; Cova, Bernard - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
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Co-creating the collective service experience
Carù, Antonella; Cova, Bernard - In: Journal of service management 26 (2015) 2, pp. 276-294
Persistent link: https://www.econbiz.de/10011401341
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Value slippage in brand transformation : a conceptualization
Cova, Bernard; Paranque, Bernard - In: The journal of product & brand management 25 (2016) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
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Innovating as an interaction of practices : the case of customers' use of a new website
Pace, Stefano; Carù, Antonella; Cova, Bernard - In: Innovating in practice : perspectives and experiences, (pp. 139-157). 2017
Persistent link: https://www.econbiz.de/10011569966