Involving customers to co-create value is an important strategy for businesses competing to satisfy personalized demands and to gain competitive advantages. However, the research in the area is still in an early stage. In a search for this new competitive strategy, the literature on value...

The previous research of capabilities development has largely focused on the established capabilities, i.e., quality, delivery, cost and flexibility, although there are a wide variety of possible dimensions. Few studies report the accumulation effect about adding new capabilities on an...