Involving customers to co-create value is an important strategy for businesses competing to satisfy personalized demands and to gain competitive advantages. However, the research in the area is still in an early stage. In a search for this new competitive strategy, the literature on value...

This paper contributes to literature by adding a new taxonomy that has deductively scaled business product into four different types. It is both visually and conceptually resourceful in developing suitable business strategies for firms to engineer products that will fit with a proper segment of...

Customer co-creation during the innovation process has recently been suggested to be a major source for firms' competitive advantage. Hereby, customers actively engage in a firm's innovation process and take over innovation activities traditionally performed by a firm's employees. Despite its...

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Customer co-creation denotes an active, creative and social collaboration process between producers (retailers) and customers (users), facilitated by the company. Customers become active participants in an open innovation process of a firm and take part in the development of new products or...

Services are characterised by the integration of customers while the service is produced. This integration leads to interruptions in the processing of a customer order until the customer provides the missing input. Since customer behaviour can be planned to a certain extent only challenges in...

Financial services are characterised by the integration of customers while the service is being delivered. This integration leads to interruptions and thus delays in the processing of a customer order until for example the customer provides the missing input. Because customer behaviour can only...

In times of digitalization, new ways occur to integrate suppliers in the B2B buying process. Community cloud computing enhances the collaboration between B2B buyers and suppliers. However, so far, there is little empirical evidence on how B2B buyers can use community cloud computing to integrate...

The purpose of this research is to compare the integration of the supply chain of international family businesses with the integration of the supply chain of non-international family businesses in the food sector of Michoacán, Mexico, in order to analyze whether there are differences between...