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Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard; Pace, Stefano - In: Strategic market creation : a new perspective on …, (pp. 313-336). 2008
Persistent link: https://www.econbiz.de/10003732371
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Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
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Firm-brand community value co-creation as alignment of practices
Skålén, Per; Pace, Stefano; Cova, Bernard - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
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Innovating as an interaction of practices : the case of customers' use of a new website
Pace, Stefano; Carù, Antonella; Cova, Bernard - In: Innovating in practice : perspectives and experiences, (pp. 139-157). 2017
Persistent link: https://www.econbiz.de/10011569966