Narrow search
Showing 1 - 4 of 4
Cover Image
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Cover Image
Knowledge exchange and innovation co-creation in living labs projects in South Africa
Habiyaremye, Alexis - In: Innovation and development : RIAD 10 (2020) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10012286241
Cover Image
SEP is facilitating electronic word-of-mouth (eWOM) : the case of Xiaohongshu platform
Fan, Yilan; Yuan, Ruizhi - In: Sharing Economy Platforms : A Casebook for …, (pp. 47-59). 2024
Persistent link: https://www.econbiz.de/10015102063
Cover Image
Effects of the spectator's emotional attachment to esports players on the sponsoring brand
Navarro-Lucena, Fernando; Molinillo, Sebastian; … - In: Academia : revista Latinoamericana de administración 37 (2024) 4, pp. 513-528
Persistent link: https://www.econbiz.de/10015417906