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Strategic transformation and innovation towards blue ocean creation in a changing corporate reality

Karaoulanis, Andreas - In: Business ethics and leadership : BEL 2 (2018) 2, pp. 49-55

Persistent link: https://www.econbiz.de/10011929786

Manufacturing practices and servitization : the role of mass customization and product innovation capabilities

Qi, Yinan; Mao, Zhigang; Zhang, Min; Guo, Hangfei - In: International journal of production economics 228 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012303922

Value-co-creation through multichannels distributions : the Nike ID case

Angioni, Enrico; Cabiddu, Francesca; Di Guardo, Maria Chiara - In: Information systems : crossroads for organization, …, (pp. 259-266). 2012

Persistent link: https://www.econbiz.de/10009577638

Kunden zu Erfindern machen

Thomke, Stefan; Hippel, Eric von - In: Harvard-Business-Manager : das Wissen der Besten 24 (2002) 5, pp. 51-60

Persistent link: https://www.econbiz.de/10001681204

Der Kunde als Wertschöpfungspartner : Formen und Prinzipien

Reichwald, Ralf; Piller, Frank T. - In: Wertschöpfungsmanagement als Kernkompetenz : …, (pp. 27-51). 2002

Persistent link: https://www.econbiz.de/10001640309

Customer integration : Formen und Prinzipien einer Integration der Kunden in die unternehmerische Wertschöpfung

Reichwald, Ralf; Piller, Frank T. - 2002

Persistent link: https://www.econbiz.de/10001647366

Co-Design : Integration des Kunden in die Wertschöpfungskette

Wehrli, Hans Peter; Heiniger, Yvonne - In: Electronic Services, (pp. 209-223). 2002

Persistent link: https://www.econbiz.de/10001652820

Co-creating successful new industrial networks and products

Forbord, Magnar - In: Managing product innovation, (pp. 211-335). 2005

Persistent link: https://www.econbiz.de/10002689179

Brand Community as Co-Creation Value in the Service-Dominant Logic of Marketing

Pongsakornrungsilp, Siwarit; Bradshaw, Alan; Schroeder, … - 2009

In this paper, we present the conceptual paper to adapt a new dominant logic of marketing for understanding the consumer behaviour in the globalization. To compete in the globalisation or localisation, companies need the potential marketing strategy in order to sustain their market position;...

Persistent link: https://www.econbiz.de/10014219694

The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital

Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717

Persistent link: https://www.econbiz.de/10014225997