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A multicultural blend : metaph...
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Customer integration
Consumer behaviour
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Konsumentenverhalten
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New product development
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Produktentwicklung
9
Innovation
8
Relationship marketing
7
Beziehungsmarketing
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Innovation management
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Innovationsmanagement
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Marketing
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Cultural identity
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Kulturelle Identität
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Marketing theory
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Marketingtheorie
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Brand management
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Decision making
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Dienstleistungsqualität
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Führung
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Führungstheorie
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KMU
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Kundenintegration
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Lieferantenmanagement
3
Markenführung
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Market research
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Marktforschung
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SME
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Service quality
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Supplier relationship management
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USA
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United States
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B-to-B-Marketing
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Big Data
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Big data
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Brand meaning
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Business network
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Business-to-business marketing
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Channel relationships
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China
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Xiao, Yazhen
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Zhang, Haisu
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Bicen, Pelin
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Dean, Tereza
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Elliot, Esi A.
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Smith, Robert Spencer
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European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of research in marketing and entrepreneurship
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ECONIS (ZBW)
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Ethnic chambers of commerce and co-creation of value : a synthesis of cultural and networking competencies
Elliot, Esi A.
;
Smith, Robert Spencer
;
Bicen, Pelin
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10014295061
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2
Customer involvement in co-development : problem-solving and decision-making in new product development
Dean, Tereza
;
Zhang, Haisu
;
Xiao, Yazhen
- In:
European journal of marketing
58
(
2024
)
6
,
pp. 1520-1542
Persistent link: https://www.econbiz.de/10015075630
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3
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
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