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Customer integration
Consumer behaviour
107,209
Konsumentenverhalten
104,765
Social Web
24,736
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Theorie
15,902
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15,704
Relationship marketing
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10,110
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10,065
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8,356
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7,163
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7,084
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5,945
Werbewirkung
5,887
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5,838
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5,735
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5,730
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5,725
USA
5,701
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5,425
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Hollebeek, Linda D.
43
Herstatt, Cornelius
42
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33
Edvardsson, Bo
26
Füller, Johann
25
Schreier, Martin
19
Brodie, Roderick J.
18
Bruhn, Manfred
18
Conduit, Jodie
18
Reichwald, Ralf
18
Büttgen, Marion
17
De Jong, Jeroen P. J.
17
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17
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16
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16
Bilgram, Volker
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Bretschneider, Ulrich
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Oliveira, Pedro
15
Jacob, Frank
14
Leimeister, Jan Marco
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Ramaswamy, Venkatram
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Hyysalo, Sampsa
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Lettl, Christopher
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Rahman, Zillur
13
Fließ, Sabine
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Kumar, V.
12
Lüthje, Christian
12
Polese, Francesco
12
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11
Grönroos, Christian
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1
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1
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Journal of business research : JBR
238
Journal of retailing and consumer services
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of service management
74
The journal of services marketing
65
The journal of business & industrial marketing
62
Technological forecasting & social change : an international journal
54
International journal of hospitality management
52
SpringerLink / Bücher
52
International journal of innovation management
51
The journal of product innovation management : an international publication of the Product Development & Management Association
51
The service industries journal
47
Public management review
41
Research policy : policy, management and economic studies of science, technology and innovation
41
Journal of strategic marketing
37
Journal of marketing management : MM
35
International journal of contemporary hospitality management
34
The journal of brand management : an international journal
34
Service business
32
Journal of open innovation : technology, market, and complexity
31
Journal of service research : JSR
31
Marketing theory
31
International journal of technology marketing : IJTMkt
29
The journal of product & brand management
29
Tourism management : research, policies, practice
29
Journal of service theory and practice : JSTP
28
European journal of marketing
27
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
Marketing intelligence & planning
27
Asia Pacific journal of marketing and logistics
26
Psychology & marketing
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
25
Journal of the Academy of Marketing Science
25
Technology analysis & strategic management
25
International journal of technology management : IJTM
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of production economics
22
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ECONIS (ZBW)
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EconStor
1
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
2
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
3
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
4
Buying future endorsements from prospective influencers on user-generated content platforms
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 839-857
Persistent link: https://www.econbiz.de/10015168465
Saved in:
5
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
6
Motivations for sharing tourism experiences through social media
Munar, Ana María
;
Steen Jacobsen, Jens Kr.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 46-54
Persistent link: https://www.econbiz.de/10010351372
Saved in:
7
Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian
;
Schultz, Carsten D.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
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8
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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9
Transforming services to the customer : exploring user-generated content and entrepreneurship
Fischbach, Sarah
;
Guerrero, Veronica
- In:
Journal of business & entrepreneurship : JBE
27
(
2015/2016
)
1
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011449037
Saved in:
10
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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