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Customer integration
Business network
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Lernende Organisation
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Unternehmensnetzwerk
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Knowledge management
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Wissensmanagement
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B-to-B-Marketing
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Structuration theory
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Dynamic capabilities
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Service-Dominant Logic
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Service-dominant logic
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Supplier relationship management
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B2B customer experience
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B2B services
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Peters, Linda D.
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Johnston, Wesley J.
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Pressey, Andrew
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Tóth, Zsófia
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Industrial marketing management : the international journal for industrial and high-tech firms
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Review of marketing research
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ECONIS (ZBW)
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The role of the knowledgeable customer in business network learning, value creation, and innovation
Peters, Linda D.
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2012
Persistent link: https://www.econbiz.de/10009572482
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Tension in a value co-creation context : a network case study
Tóth, Zsófia
;
Peters, Linda D.
;
Pressey, Andrew
; …
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011863745
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