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Customer integration
Beziehungsmarketing
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Relationship marketing
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Egypt
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Consumer behaviour
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social media
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Consumer empowerment
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Gerechtigkeit
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Justice
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Kundenintegration
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Kundenzufriedenheit
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Mostafa, Rania B.
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Journal of marketing education : JME
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Journal of strategic marketing
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ECONIS (ZBW)
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B.
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Value co-creation in industrial crisis : a strategic source of competitive advantages
Mostafa, Rania B.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 144-167
Persistent link: https://www.econbiz.de/10011578038
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