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~subject:"Customer integration"
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Customer integration
Relationship marketing
13
Beziehungsmarketing
10
Consumer behaviour
9
Forschungskooperation
9
Konsumentenverhalten
9
Research collaboration
9
Higher education institution
7
Hochschule
7
Kundenintegration
7
Sponsoring
7
Sponsorship
7
Australia
6
Corporate Social Responsibility
6
Corporate reputation
6
Corporate social responsibility
6
Firmenimage
6
Innovation
5
Betriebliche Wertschöpfung
4
Corporate culture
4
Customer engagement
4
Marketing
4
Sport
4
Unternehmenskultur
4
Value creation
4
Australien
3
Communication
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Knowledge transfer
3
Personality psychology
3
Persönlichkeitspsychologie
3
Service quality
3
Sports
3
Students
3
Studierende
3
Success factor
3
Technologietransfer
3
Technology transfer
3
Wissenstransfer
3
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English
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Plewa, Carolin
7
Sweeney, Jillian C.
3
Conduit, Jodie
2
Ng, Sylvia C.
2
Corsi, Armando Maria
1
Gaetjens, Amy
1
Hentzen, Janin Karoli
1
Ho, Joanne
1
Lu, Vinh Nhat
1
Ng, Sylvia
1
Reaiche, Carmen
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Scutella, Maryanne
1
Sim, Max
1
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Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing
1
Journal of destination marketing & management
1
Journal of service research
1
Journal of strategic marketing
1
Public management review
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ECONIS (ZBW)
7
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1
Customer engagement with service providers : an empirical investigation of customer engagement dispositions
Sim, Max
;
Conduit, Jodie
;
Plewa, Carolin
;
Hentzen, …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1926-1955
Persistent link: https://www.econbiz.de/10013352667
Saved in:
2
Facilitating student interaction capabilities : the interplay of individual, group, and course-related factors
Conduit, Jodie
;
Plewa, Carolin
;
Ho, Joanne
;
Lu, Vinh Nhat
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 114-127
Persistent link: https://www.econbiz.de/10011742938
Saved in:
3
Managing customer resource endowments and deficiencies for value cocreation : complex relational services
Ng, Sylvia C.
;
Sweeney, Jillian C.
;
Plewa, Carolin
- In:
Journal of service research
22
(
2019
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012007427
Saved in:
4
Customer engagement : a systematic review and future research priorities
Ng, Sylvia C.
;
Sweeney, Jillian C.
;
Plewa, Carolin
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012429464
Saved in:
5
Virtual agents in the public service : examining citizens' value-in-use
Scutella, Maryanne
;
Plewa, Carolin
;
Reaiche, Carmen
- In:
Public management review
26
(
2024
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10014477368
Saved in:
6
Customer engagement in domestic wine tourism : the role of motivations
Gaetjens, Amy
;
Corsi, Armando Maria
;
Plewa, Carolin
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014285182
Saved in:
7
Customer engagement with a service offering : a framework for complex services
Ng, Sylvia
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 193-210)
.
2016
Persistent link: https://www.econbiz.de/10011430762
Saved in:
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