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Nature and purpose of engagement platforms
Breidbach, Christoph F.; Brodie, Roderick J. - In: Customer engagement : contemporary issues and challenges, (pp. 124-136). 2016
Persistent link: https://www.econbiz.de/10011430607
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Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.; Brodie, Roderick J.; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
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Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.; Maglio, Paul P. - In: Industrial marketing management : the international … 56 (2016), pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
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Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 761-777
Persistent link: https://www.econbiz.de/10011730623