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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
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The effects of platform governance mechanisms on customer participation in supplier new product development
Wei, Ruiqi; Wang, Xinchun; Chang, Yu - In: Journal of business research : JBR 137 (2021), pp. 475-487
Persistent link: https://www.econbiz.de/10012665786
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What you ask changes what I pay : framing effects in pay what you want pricing
Cui, Annie Peng; Johnson, Jennifer Wiggins - In: Journal of marketing theory and practice 25 (2017) 4, pp. 323-339
Persistent link: https://www.econbiz.de/10011771017
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A social cognitive theory of customer value co-creation behavior : evidence from healthcare
Hasan, Md Moynul; Chang, Yu; Lim, Weng Marc; Kalam, Abul; … - In: Journal of health organization and management 38 (2024) 9, pp. 360-388
Persistent link: https://www.econbiz.de/10015421094