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Customer integration
Media industries
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Mediensektor
16
Brand management
15
Markenführung
15
USA
13
United States
13
Consumer behaviour
8
Konsumentenverhalten
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Social Web
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Social web
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Brand image
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Markenimage
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Beziehungsmarketing
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Communication media
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Kommunikationsmedien
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Media usage
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Mediennutzung
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Medienwirtschaft
5
Relationship marketing
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Cable television
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Confidence
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Kabelfernsehen
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Kundenintegration
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Market concentration
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Unternehmenskonzentration
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Vertrauen
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Welt
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World
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Competitive strategy
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Conglomerate
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Diversification
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Diversifikation
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Fernsehsender
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Wolter, Lisa-Charlotte
4
Fantapié Altobelli, Claudia
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Chan-Olmsted, Sylvia M.
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
JMM : the international journal on media management
1
Konzepte - Methoden - Instrumente
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ECONIS (ZBW)
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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2
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
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3
Werttreiber Fanpage-Engagement : Erfolgsfaktoren zur Integration von Markenfans
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 701-725)
.
2015
Persistent link: https://www.econbiz.de/10010532531
Saved in:
4
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
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