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Detecting pain points from user-generated social media posts using machine learning
Salminen, Joni
;
Mustak, Mekhail
;
Corporan, Juan
;
Jung, …
- In:
Journal of interactive marketing
57
(
2022
)
3
,
pp. 517-539
Persistent link: https://www.econbiz.de/10015424224
Saved in:
2
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
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