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Customer integration
Brand management
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Sonnenburg, Stephan
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Dongol, Sangeeta Singh
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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ECONIS (ZBW)
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Markenmodelle des Involvements : von der Mission zur Transmission
Sonnenburg, Stephan
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 73-86)
.
2009
Persistent link: https://www.econbiz.de/10003864119
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
Sonnenburg, Stephan
(
ed.
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003735323
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Brand Performances in Social Media
Dongol, Sangeeta Singh
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 189-197
Persistent link: https://www.econbiz.de/10015181195
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