Narrow search
Showing 1 - 3 of 3
Cover Image
The benefit of social media : bulletin board focus groups as a tool for co-creation
Rolland, Sylvie E.; Parmentier, Guy - In: International journal of market research : JMRS ; the … 55 (2013) 6, pp. 809-827
Persistent link: https://www.econbiz.de/10010230205
Cover Image
Orchestrating innovation with user communities in the creative industries
Parmentier, Guy; Mangematin, Vincent - In: Technological forecasting & social change : an … 83 (2014), pp. 40-53
Persistent link: https://www.econbiz.de/10010405638
Cover Image
How to innovate with a brand community
Parmentier, Guy - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 78-89
Persistent link: https://www.econbiz.de/10011428756