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The redefined role of consumer as a prosumer : value-co-creation, coopetition, and crowdsourcing of information goods
Rusko, Rauno
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Production and manufacturing system management : …
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(pp. 162-174)
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2013
Persistent link: https://www.econbiz.de/10009747430
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Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno
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Merenheimo, Petra
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Driving innovation and business success in the digital …
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(pp. 137-157)
.
2017
Persistent link: https://www.econbiz.de/10011606467
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