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The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...

Persistent link: https://www.econbiz.de/10013504771

Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda

Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345

Persistent link: https://www.econbiz.de/10012588015

From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

Persistent link: https://www.econbiz.de/10012179457

Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants

Zhang, Xiaojing; Zhang, Yulin - In: Journal of retailing and consumer services 77 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014462164

Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty

Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 160 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014294828

Standing out from the crowd : when and why color complexity in social media images increases user engagement

Kanuri, Vamsi K.; Hughes, Christian; Hodges, Brady T. - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 174-193

Persistent link: https://www.econbiz.de/10015057432

Factors driving social media engagement on Instagram : evidence from an emerging market

Wahid, Risqo M.; Gunarto, Muji - In: Journal of global marketing 35 (2022) 2, pp. 169-191

Persistent link: https://www.econbiz.de/10013361601

Evaluating promotional activities in an online two-sided market of user-generated content

Albuquerque, Paulo; Pavlidis, Polykarpos; Chatow, Udi; … - In: Marketing science 31 (2012) 3, pp. 406-432

Persistent link: https://www.econbiz.de/10009562955

Customer motives and benefits for participating in online co-creation activities

Efthymios, Constantinides,; Brünink, Leonine A.; … - In: International journal of internet marketing and … 9 (2015) 1, pp. 21-48

Persistent link: https://www.econbiz.de/10011387766

User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10012144802