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Customer integration
Beziehungsmarketing
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Consumer behaviour
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International journal of bank marketing
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How does corporate hypocrisy reduce customer co-creation behaviors? : moderated mediation analysis of corporate reputation and self-brand connection
Jung, Chang Mo
;
Hur, Won-Moo
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 205-225
Persistent link: https://www.econbiz.de/10014521082
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