Similar Search Results

Leveraging social network sites in new product development : opportunity or hype?

Roberts, Deborah L.; Candi, Marina - In: The journal of product innovation management : an … 31 (2014), pp. 105-117

Persistent link: https://www.econbiz.de/10010437210

Benefits of customer codevelopment of new products : the moderating effects of utilitarian and hedonic radicalness

Candi, Marina; Ende, Jan van den; Gemser, Gerda - In: The journal of product innovation management : an … 33 (2016) 4, pp. 418-434

Persistent link: https://www.econbiz.de/10011599092

Design in the experience economy : using emotional design for service innovation

Beltagui, Ahmad; Candi, Marina; Riedel, Johann C. K. H. - In: Interdisciplinary approaches to product design, …, (pp. 111-135). 2012

Persistent link: https://www.econbiz.de/10009628429

Effectuation logic and early innovation success : the moderating effect of customer co-creation

Ko, Guihan; Roberts, Deborah. L.; Perks, Helen; Candi, … - In: British journal of management 33 (2022) 4, pp. 1757-1773

Persistent link: https://www.econbiz.de/10013463542

Design in the Experience Economy: Using Emotional Design for Service Innovation

Beltagui, Ahmad; Candi, Marina; Riedel, Johann C.K.H. - In: Interdisciplinary approaches to product design, …, (pp. 111-135). 2012

This chapter explores the relationship between emotional design and customer experience. It begins with an introduction to the concept of emotional design, comprising behavioral, visceral, and reflective elements. Next, the nature of service experiences is examined, leading to a framework that...

Persistent link: https://www.econbiz.de/10015378048