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Conceptualising SME brand co-creation
Juntunen, Mari - In: International journal of management reviews 27 (2025) 2, pp. 261-282
Persistent link: https://www.econbiz.de/10015374867
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Co-creating nonprofit brand equity
Juntunen, Mari; Juntunen, Jouni; Autere, Vesa - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
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Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari; Juntunen, Jouni; Autere, Vesa - In: Corporate reputation review : an international journal 15 (2012) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
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The role of ethical perceptions in consumers' participation and value co-creation on sharing economy platforms
Nadeem, Waqar; Juntunen, Mari; Hajli, Nick; Tajvidi, Mina - In: Journal of business ethics : JBE 169 (2021) 3, pp. 421-441
Persistent link: https://www.econbiz.de/10012488351
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B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar; Juntunen, Mari; Shirazi, Farid; Hajli, Nick - In: Technological forecasting & social change : an … 151 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012229295