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Customer integration
Beziehungsmarketing
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Multinationales Unternehmen
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California management review
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Customer-centric leadership : how to manage strategic customers as assets in B2B markets
Senn, Christoph
;
Thoma, Axel
;
Yip, George S.
- In:
California management review
55
(
2012/13
)
3
,
pp. 27-59
Persistent link: https://www.econbiz.de/10009771568
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