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How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.; Loureiro, Sandra Maria Correia; … - In: International journal of retail and distribution management 51 (2023) 2, pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Stakeholder engagement in co-creation processes for innovation : a systematic literature review and case study
Loureiro, Sandra Maria Correia; Romero, Jaime; Bilro, … - In: Journal of business research : JBR 119 (2020), pp. 388-409
Persistent link: https://www.econbiz.de/10012417002
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How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia; Lopes, João - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419
Persistent link: https://www.econbiz.de/10009659820