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Customer integration
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International journal of business and emerging markets : IJBEM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Users' engagement on Facebook : a cluster analysis
Hussein, Rania S.
;
Mahrous, Abeer A.
- In:
International journal of business and emerging markets …
8
(
2016
)
4
,
pp. 426-445
Persistent link: https://www.econbiz.de/10011644985
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2
Antecedents of participation in online brand communities and their purchasing behavior consequences
Mahrous, Abeer A.
;
Abdelmaaboud, Abdelhamid K.
- In:
Service business
11
(
2017
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011732258
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3
Customer participation in online co-creation experience : the role of e-service quality
Elsharnouby, Tamer H.
;
Mahrous, Abeer A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 313-336
Persistent link: https://www.econbiz.de/10011456271
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