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Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet; O'Brien, Ingrid M.; Ouschan, Robyn; … - In: Industrial marketing management : the international … 105 (2022), pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Reducing inequalities through strengths-based co-creation : indigenous students' capabilities and transformative service mediator practices
Davey, Janet; Johns, Raechel; Blackwell, James - In: The journal of services marketing 37 (2023) 7, pp. 817-835
Persistent link: https://www.econbiz.de/10014333400
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Integrated health care and value co-creation : a beneficial fusion to improve patient outcomes and service efficacy
Davey, Janet; Krisjanous, Jayne - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10014228873
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Online support for vulnerable consumers : a safe place?
Parkinson, Joy; Schuster, Lisa; Mulcahy, Rory; … - In: The journal of services marketing 31 (2017) 4/5, pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
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Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Marketing intelligence & planning 40 (2022) 7, pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
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Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela; Dietrich, Timo; Pang, Bo; Parkinson, Joy - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657