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Customer integration
Beziehungsmarketing
12
Relationship marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
Malaysia
9
Innovation
8
KMU
8
SME
8
Manufacturing industries
6
Quality management
6
Brand image
5
Brand management
5
Firm performance
5
Industrie
5
Markenführung
5
Markenimage
5
New product development
5
Produktentwicklung
5
Qualitätsmanagement
5
Unternehmenserfolg
5
Wissensmanagement
5
Brand
4
Customer satisfaction
4
Innovation management
4
Innovationsmanagement
4
Knowledge management
4
Kundenzufriedenheit
4
Markenartikel
4
Performance measurement
4
Performance-Messung
4
TQM practices
4
Callcenter
3
Dienstleistungsqualität
3
Hedonic motivation
3
Higher education institution
3
Innovation adoption
3
Innovation performance
3
Innovationsakzeptanz
3
Kundenintegration
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Mokhtar, Sany Sanuri Mohd
3
Salimon, Maruf Gbadebo
2
Yusr, Maha Mohammed
2
Aslam, Wajeeha
1
Farhat, Kashif
1
Selvan Perumal
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Waida Irani Mohd Fauzi
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International journal of business innovation and research : IJBIR
1
International journal of innovation science
1
Journal of internet commerce
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ECONIS (ZBW)
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How to enhance the success rate of new products in the market
Yusr, Maha Mohammed
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
International journal of business innovation and …
24
(
2021
)
4
,
pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
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2
The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs : an empirical study
Yusr, Maha Mohammed
;
Mokhtar, Sany Sanuri Mohd
;
Selvan …
- In:
International journal of innovation science
14
(
2022
)
2
,
pp. 316-338
Persistent link: https://www.econbiz.de/10013286767
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3
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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