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To automate or not to automate? : a contingency approach to service automation
Hottat, Eline; Leroi-Werelds, Sara; Streukens, Sandra - In: Journal of service management 34 (2023) 4, pp. 696-724
Persistent link: https://www.econbiz.de/10014338200
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara; Streukens, Sandra; Van … - In: Journal of service management 28 (2017) 4, pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra; Riel, Allard C. R. van; Novikova, Daria - In: Handbook of research on customer engagement, (pp. 35-54). 2019
Persistent link: https://www.econbiz.de/10013163346