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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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How customer "learn" to work for retailers
Cassidy, Kim; Baron, Steve; Lu, Xiaoming - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
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Editorial: the changing nature of data
Baron, Steve; Russell-Bennett, Rebekah - In: The journal of services marketing 30 (2016) 7, pp. 673-675
Persistent link: https://www.econbiz.de/10011590760