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~subject:"Customer integration"
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Customer integration
Marketing
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Selling
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USA
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United States
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Verkauf
10
Salespeople
9
Verkaufspersonal
9
Marketing management
8
Marketingmanagement
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Sales promotion
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Verkaufsförderung
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B-to-B-Marketing
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Beziehungsmarketing
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Business-to-business marketing
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Customer value
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Kundenwert
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Lieferantenmanagement
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Relationship marketing
6
Supplier relationship management
6
Innovation
5
Innovationsmanagement
5
Perception
5
Sales-marketing interface
5
Saudi Arabia
5
Saudi-Arabien
5
Wahrnehmung
5
Betriebliche Wertschöpfung
4
Innovation management
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Kundenintegration
4
Value creation
4
Business‐to‐business marketing
3
Consumer behaviour
3
Ethics
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Grounded Theory
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Grounded theory
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Interface management
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Konsumentenverhalten
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Managers
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Friend, Scott B.
3
Malshe, Avinash
3
Biemans, Wim G.
1
Fisher, Gregory J.
1
Huizingh, Eelko
1
Ranjan, Kumar Rakesh
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Creativity and innovation management
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of service research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Why so serious? : the effects of humour on creativity and innovation
Biemans, Wim G.
;
Huizingh, Eelko
- In:
Creativity and innovation management
33
(
2024
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10014566352
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2
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
3
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
4
Multilevel value co-creation within key accounts
Ranjan, Kumar Rakesh
;
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research
28
(
2025
)
2
,
pp. 296-317
Persistent link: https://www.econbiz.de/10015386790
Saved in:
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