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Purpose – The authors propose that platforms of stakeholder engagement can become the new basis of enterprise value creation. Design/methodology/approach – The authors report on how new co-creation engagement models can be designed all across the value chain of enterprise activities....
Persistent link: https://www.econbiz.de/10015017613
Purpose – In this interview with Prof. Venkat Ramaswamy, Strategy & Leadership reviews the way the concept of co-creation of value with customers is being implemented on its tenth anniversary. Prof. Ramaswamy explains the basic elements of the co-creation playbook. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10015017618