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1
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Jevons, Colin
- In:
Journal of Product & Brand Management
19
(
2010
)
1
,
pp. 67-67
Persistent link: https://www.econbiz.de/10014896138
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Improving Customer Satisfaction, Loyalty, and Profit
Jevons, Colin
- In:
Journal of Consumer Marketing
18
(
2001
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10014849601
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