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Service quality perceptions and customer loyalty in casinos

Prentice, Catherine - In: International Journal of Contemporary Hospitality Management 25 (2013) 1, pp. 49-64

Purpose – Building and maintaining service quality is one means of retaining customers and thus establishing competitive advantage in the casino industry. The current study aims to investigate the relationship between casino service quality, player segments and customer loyalty in an Asian...

Persistent link: https://www.econbiz.de/10014763162

Who stays, who walks, and why in high-intensity service contexts

Prentice, Catherine - In: Journal of Business Research 67 (2014) 4, pp. 608-614

The current investigation explores relationships among customer service-quality evaluations, propensity-to-switch, and player retention in a highly-intense service delivery environment (casinos). The study also examines the proposal that player loyalty intervenes between casino service-quality...

Persistent link: https://www.econbiz.de/10010869651

Build trust, they will come : the case of casino high rollers!

Ji, Chunli; Prentice, Catherine; Sthapit, Erose; Lei, Inman - In: International journal of contemporary hospitality management 36 (2024) 10, pp. 3361-3377

Persistent link: https://www.econbiz.de/10015138029

Linking service quality, customer satisfaction and loyalty in casinos, does membership matter?

Dong, Shi Yong; Prentice, Catherine; He, Wei - In: International journal of hospitality management 40 (2014), pp. 81-91

Persistent link: https://www.econbiz.de/10010388587

Multilevel environment induced impulsive gambling

Wong, IpKin Anthony; Prentice, Catherine - In: Journal of business research : JBR 68 (2015) 10, pp. 2102-2108

Persistent link: https://www.econbiz.de/10011373144

Casino marketing, problem gamblers or loyal customers?

Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092

Persistent link: https://www.econbiz.de/10011373152

An asymmetrical approach to understanding configurations of customer loyalty in the airline industry

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 38 (2017), pp. 96-107

Persistent link: https://www.econbiz.de/10011743169

Engaging and retaining customers with AI and employee service

Prentice, Catherine; Nguyen, Mai - In: Journal of retailing and consumer services 56 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012390002

The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos

Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209579