ENGLISH ABSTRACT:Marketing practitioners and academics are increasingly applying the concepts and techniquesof products or services branding to the branding of destinations. To date, most of thesestudies focussed on using product and services branding concepts for branding destinationson the...

ENGLISH ABSTRACT: Loyalty programmes have become very popular over the last 10 years and manybusinesses have chosen to implement such programmes to support their marketingstrategies. Fundamental to the functioning and success of such loyalty programmesis the ability to gather, process, analyse...