ENGLISH ABSTRACT:Knowledge is increasingly being recognised as the key element to an organisation’s sustainabilityand competitiveness. Knowledge assets refer to organisational resources made of or incorporatingknowledge. These assets ultimately create the ability for an organisation to carry...

ENGLISH ABSTRACT:Marketing practitioners and academics are increasingly applying the concepts and techniquesof products or services branding to the branding of destinations. To date, most of thesestudies focussed on using product and services branding concepts for branding destinationson the...

ENGLISH ABSTRACT:Municipalities in South Africa, especially rural ones, have been struggling to deliver servicesto communities to the extent that government placed those worse-off under ProjectConsolidate. The implementation of Project Consolidate indicate that the capability ofmunicipalities to...

ENGLISH ABSTRACT:In an effort to streamline operations and focus on what they regard as core activities, a growingnumber of organizations from both developed and developing countries are increasingly lookingto outsource their software development and maintenance activities to lower cost...

In the fast-changing environment of today, organisations have a tendency to change theirstrategy to be able to adapt to changing circumstances. It has become increasinglyimportant for organisations to remain competitive in the marketplace. The managementof organisations is therefore showing more...

ENGLISH ABSTRACT: Loyalty programmes have become very popular over the last 10 years and manybusinesses have chosen to implement such programmes to support their marketingstrategies. Fundamental to the functioning and success of such loyalty programmesis the ability to gather, process, analyse...

Thesis (MPhil (Information Science))--University of Stellenbosch, 2011.