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The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
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An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
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CSR and customer loyalty : the roles of trust, customer identification with the company and satisfaction
Martínez, Patricia; Rodríguez del Bosque, Ignacio A. - In: International journal of hospitality management 35 (2013), pp. 89-99
Persistent link: https://www.econbiz.de/10010225848
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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Corporate image and reputation as drivers of customer loyalty
Leaniz, Patricia Martínez García de; Rodríguez del … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 166-178
Persistent link: https://www.econbiz.de/10011552649