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Build trust, they will come : the case of casino high rollers!

Ji, Chunli; Prentice, Catherine; Sthapit, Erose; Lei, Inman - In: International journal of contemporary hospitality management 36 (2024) 10, pp. 3361-3377

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Casino marketing, problem gamblers or loyal customers?

Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092

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An asymmetrical approach to understanding configurations of customer loyalty in the airline industry

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 38 (2017), pp. 96-107

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Engaging and retaining customers with AI and employee service

Prentice, Catherine; Nguyen, Mai - In: Journal of retailing and consumer services 56 (2020), pp. 1-13

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Linking transaction-specific satisfaction and customer loyalty : the case of casino resorts

Ji, Chunli; Prentice, Catherine - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

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The influence of gaming and non-gaming experience on customers' response to the casino

Prentice, Catherine; Ji, Chunli; Li, Kefang - In: Journal of vacation marketing 28 (2022) 4, pp. 455-468

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The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels

Prentice, Catherine; Dominique-Ferreira, Sergio; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos

Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

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