Künstliche Intelligenz (KI) ist ein Trendthema der heutigen Zeit und zeigt auch im Marketing großes Einsatzpotenzial. Die Digitalisierung trägt zu einem zunehmend komplexen Markenumfeld bei, in welchem der Konsument stärkste Triebkraft des Wettbewerbs ist. Der Ansatz des werteorientierten...

Problem definition: Contrary to classic applications of matching theory, in most contemporary on-demand service platforms, matches can not be enforced because workers are flexible – they choose their tasks. Such flexibility makes it difficult to manage workers while keeping customers...

In this paper we investigate the mediating role of psychosocial benefits in the customersatisfaction/dissatisfaction formation process. Most research on this subject deals with thecausality direction of psychosocial benefits and satisfaction, sometimes preceded by anoverall functional benefit...

The sharing economy, facilitated by technology and social media, has grown rapidly across the world. The sharing economy is still in a fledgling phase, so relatively little research has been carried out on it. By classifying the existing and potential users, the purpose of the study is to...

The burgeoning app economy increasingly drives growth in today's service sector. We study a dataset encompassing apps' daily, weekly, and monthly usership time series and show how its nested-echelon structure allows researchers to reliably infer how and when an app's customers adopt, use, and...