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Customer satisfaction
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
17
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15
Dienstleistung
12
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10
Service quality
10
USA
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Dienstleistungsqualität
9
Product quality
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Produktqualität
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Dienstleistungsmarketing
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Einzelhandel
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Retail trade
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Customer experience
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Dienstleistungssektor
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Kundenzufriedenheit
5
Brand management
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Email marketing
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Internet marketing
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Markenführung
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Marketing
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Messung
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Social media
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Social web
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Customer service
3
E-commerce
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Parasuraman, A.
4
Zeithaml, Valarie A.
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Berry, Leonard L.
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Colm, Laura
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1
Hsieh, J. J. Po-an
1
Kaltcheva, Velitchka D.
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Malhotra, Arvind
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Journal of service research : JSR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MSI reports : working paper series
1
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ECONIS (ZBW)
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Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
2
Servqual: a multiple-item scale for measuring customer perceptions of service quality
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Berry, Leonard L.
-
1986
Persistent link: https://www.econbiz.de/10000767760
Saved in:
3
E-S-Qual : a multiple-item scale for assessing electronic service quality ; Report No. 04-112
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Malhotra, Arvind
- In:
MSI reports : working paper series
(
2004
)
3
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002566757
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4
When service customers do not consume in isolation : a typology of customer copresence influence modes (CCIMs)
Colm, Laura
;
Ordanini, Andrea
;
Parasuraman, A.
- In:
Journal of service research : JSR
20
(
2017
)
3
,
pp. 223-239
Persistent link: https://www.econbiz.de/10011736753
Saved in:
5
Exploring the zone of tolerance for internal customers in IT-enabled call centers
Hsieh, J. J. Po-an
;
Sharma, Piyush
;
Rai, Arun
; …
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009782145
Saved in:
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