Rodríguez-Díaz, Manuel; Rodríguez-Voltes, Crina Isabel; … - In: Administrative Sciences : open access journal 9 (2019) 3/53, pp. 1-27
Currently, lodgings' competitiveness depends on pricing, based on the online reputation measured by quantitative scales … variables that measure their online reputation. This is an essential aspect in determining prices competitively in a constantly …