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Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
- In:
Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
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2
Revisiting the supermarket in-store customer shopping experience
Terblanche, Nic S.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011801738
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Exploring an in-store customer journey for customers shopping for outdoor apparel
Terblanche, Nic S.
;
Kidd, Martin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665970
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