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Customer satisfaction
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When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
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2
Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen
;
Basu, Amiya K.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
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3
The customer is king : culture-based unintended consequences of modern marketing
Kim, Chang Soo
;
Aggarwal, Praveen
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 193-201
Persistent link: https://www.econbiz.de/10011523185
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