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Understanding customer needs
Bayus, Barry L. - In: Handbook of technology and innovation management, (pp. 115-141). 2008
Persistent link: https://www.econbiz.de/10003769465
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The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
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The economic and statistical significance of stock returns on customer satisfaction : commentary
Fornell, Claes; Mithas, Sunil; Morgeson, Forrest V., III. - In: Marketing science 28 (2009) 5, pp. 820-825
Persistent link: https://www.econbiz.de/10003921731
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The stock market's pricing of customer satisfaction : commentary
Ittner, Christopher; Larcker, David F.; Taylor, Daniel - In: Marketing science 28 (2009) 5, pp. 826-835
Persistent link: https://www.econbiz.de/10003921732
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Customer satisfaction-based mispricing : issues and misconceptions ; rejoinder
Jacobson, Robert; Mizik, Natalie - In: Marketing science 28 (2009) 5, pp. 836-845
Persistent link: https://www.econbiz.de/10003921733