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Exploring the dynamic effect of multi-quality attributes on overall satisfaction : the case of incentive events
Zhu, Hong; Lyu, Yijing; Deng, Xincai; Ye, Yijiao - In: International journal of hospitality management 64 (2017), pp. 62-72
Persistent link: https://www.econbiz.de/10011731682
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When does electronic word-of-mouth matter? : a study of consumer product reviews
Zhang, Jason Q.; Craciun, Georgiana; Shin, Dongwook - In: Journal of business research : JBR 63 (2010) 12, pp. 1336-1341
Persistent link: https://www.econbiz.de/10008747477
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Designing a customer experience management course
Klink, Richard R.; Zhang, Jason Q.; Athaide, Gerard A. - In: Journal of marketing education : JME 42 (2020) 2, pp. 157-169
Persistent link: https://www.econbiz.de/10012265739
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Outcomes of entrepreneurship education in China : a customer experience management perspective
Dou, Xinhua; Zhu, Xiajing; Zhang, Jason Q.; Wang, Jie - In: Journal of business research : JBR 103 (2019), pp. 338-347
Persistent link: https://www.econbiz.de/10012104259