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Purpose – This study aims to examine the relationships between customer satisfaction and a variety of company performance metrics at the firm‐level of analysis. Design /methodology/approach – The primary research method used in the study was a longitudinal analysis of series of quarterly...
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Purpose The purpose of this paper is to investigate the drivers of customer value, and their respective relationships with customer satisfaction and behavioral intentions, between two culturally distinct groups of adventure tourists. Design/methodology/approach The study adopted a descriptive...
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