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Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109

Persistent link: https://www.econbiz.de/10011591208

Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012

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Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836

Persistent link: https://www.econbiz.de/10011924769

Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311

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Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd - In: Journal of marketing research : JMR 54 (2017) 3, pp. 381-397

Persistent link: https://www.econbiz.de/10011697433

Umashankar, Nita; Bhagwat, Yashoda; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 807-826

Persistent link: https://www.econbiz.de/10011779520

Kumar, V.; Pozza, Ilaria Dalla; Ganesh, Jaishankar - In: Journal of retailing 89 (2013) 3, pp. 246-262

Persistent link: https://www.econbiz.de/10009781857

Kumar, V.; Rajan, Bharath; Salunkhe, Uday; Joag, … - In: Psychology & marketing 39 (2022) 12, pp. 2240-2259

Persistent link: https://www.econbiz.de/10013465182

Montoya-Weiss, Mitzi; Voss, Glenn B.; Grewal, Dhruv - In: MSI reports : working paper series (2003) 2, pp. 19-35

Persistent link: https://www.econbiz.de/10001978308

Grewal, Dhruv; Kopalle, Praveen K.; Marmorstein, Howard; … - In: Journal of retailing 88 (2012) 3, pp. 437-444

Persistent link: https://www.econbiz.de/10009622977