Shapiro, Marin; I. Gómez, Miguel - In: International Journal of Wine Business Research 26 (2014) 1, pp. 45-60
Purpose – The purpose of this paper is to study the linkages between customer satisfaction (CS) and sales performance among wineries in New York State's Finger Lakes region. Design/methodology/approach – A survey instrument was used to collect data from visitors to winery tasting rooms in...