Jin, Byoungho; Yong Park, Jin; Kim, Jiyoung - In: International Marketing Review 25 (2008) 3, pp. 324-337
Purpose – The purpose of this paper is to empirically compare the impact of firm reputation on consumers' evaluation of e‐tailers' market response outcomes (satisfaction, trust, and loyalty) in two cultures, the USA (individualism, low uncertainty avoidance, low context, and high‐trust...